Chill House Case Study

The Context

If Mor N Rich is legacy, Chill House is the next chapter. Built by the second generation, it wasn’t meant to follow the same path. No familiarity-led pull, no mass-first thinking. This had to be chosen, not defaulted to. The challenge wasn’t visibility. It was creating desire from scratch.

Stryde, a creative agency based in Ahmedabad, built that desire through branding, campaigns, and content.

The Idea

We didn’t build a store. We built a feeling. Every element, lighting, layout, textures, designed to feel premium, intentional, and shareable. A space where the experience starts before the first bite. Not just a place you visit, but one you notice, capture, and remember.

The Execution

The content didn’t sit still. It evolved. Summer, monsoon, winter — each campaign with its own mood, identity, and reason to engage. Shoots became setups. Moodboards to storytelling, all feeding a social presence that feels dynamic, not repetitive. The brand kept changing, so people kept coming back.

The Impact

Chill House stopped being about ice cream. It became about presence. A feed that looks like a lifestyle, not a menu. A space people want to be seen at, not just visit. From legacy to lifestyle, this wasn’t an extension. It was a clear, confident statement.

Hello There!

Get in touch and let’s get Stryding.

CONTACT INFORMATION

Phone : +91 76006 85514 / 81608 10980

Email : strydecommunications@gmail.com

Address : Stryde Communications, F-110, PNTC, Times of India Press Road, Prahladnagar, Ahmedabad 380051.

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Chill House Case Study

The Context

The Idea

The Execution

The Impact

Every idea, campaign and piece of communication is rooted by intent, shaped by strategy and executed with clarity.

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